Your domain
Choose a subdomain or dedicated short domain you can maintain.
Learn moreBRANDED LINKS
Your brand in every URL.
Plan human-readable links on domains you control. Learn how a stable public address and a changing destination can be managed together.
THE LINK LIFECYCLE
Plan the address. Check the path. Keep it useful.
- Own the hostnameChoose a domain your team can renew and maintain.
- Publish with a purposeRecord where each public URL appears.
- Test after changesFollow the original link through to the destination.
Plan the full path of a public URL.
The guides explain the decisions and checks behind reliable links.
Clear, memorable paths
Use meaningful paths that help teams recognize each link.
Learn moreChange records
Record who approved a destination change and why.
Learn moreEvery channel
Track where a public URL has been used across web, email, and print.
Learn moreTreat the public URL as an owned asset
A branded link carries a hostname and path that an audience can recognize. The benefit persists only while the organization controls the registration, DNS, provider account and routing rule. Keep a record of every printed or paid placement where that address appears.
Before choosing a slug, think about its lifespan. A descriptive path such as /spring-2026 may be suitable for a seasonal offer. A durable /manual path should not be casually repurposed to unrelated material.
Change the target deliberately
Separating URL identity from the landing page helps with corrections and redesigns. It also creates responsibility: a trusted link redirected to surprising content can damage confidence. Record who approved the new target, why it changed, and how the original URL was retested.
CONTINUE LEARNING
Read link operations guides