301 vs 302 redirects: which should you use?
Choose a permanent or temporary redirect using the URL's intended future, HTTP method, caching, and search behavior.
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Link operations guides
Clear guides to redirects, domains, campaigns, link reliability, and QR destinations.
How to find and fix a redirect chain
Trace each redirect hop, locate avoidable detours, and verify a direct path to the intended destination.
Read guideDNS for branded links: from record to working HTTPS
Connect the right hostname, verify ownership, wait for its certificate, and confirm that requests route to the intended service.
Read guideBuild a UTM naming convention people will actually use
A worked naming model for source, medium, campaign, content, term, and campaign ID across common channels.
Read guideClicks, sessions, and conversions are different events
Follow a campaign from a link request to a destination action, and learn which system can measure each stage.
Read guideChange a destination without changing the published link
Separate the stable public URL from its editable target, with a change and verification procedure for real campaigns.
Read guideCan you change a QR code destination after printing?
Determine whether a printed QR can be rescued through a URL you control, and prepare a durable code before a print run.
Read guideTest a redirect from the first request to the final page
A practical trace procedure for scheme, host, status, Location, query strings, loops and the terminal response.
Read guideChoose a hostname for branded links that you can keep
Compare a dedicated short domain, a subdomain and the apex website before putting a public URL in circulation.
Read guideA campaign URL launch checklist that catches tracking mistakes
Prepare, test and record a campaign URL across its public link, redirect, landing page and analytics labels.
Read guideKeep an inventory of public links before the next redesign
A practical ledger for published URLs, owners, placements, destinations, review dates and recovery paths.
Read guideA QR print checklist for links that must last
Validate the encoded address, ownership, physical proof, fallback and post-print maintenance before a QR campaign goes to press.
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