Build a UTM naming convention people will actually use
A worked naming model for source, medium, campaign, content, term, and campaign ID across common channels.
Read guide← All guidesKNOWLEDGE
Campaign links and measurement
Name URLs consistently and interpret click data with its limits.
Clicks, sessions, and conversions are different events
Follow a campaign from a link request to a destination action, and learn which system can measure each stage.
Read guideA campaign URL launch checklist that catches tracking mistakes
Prepare, test and record a campaign URL across its public link, redirect, landing page and analytics labels.
Read guide