Group related links
Record URLs by launch, channel, client, or initiative.
Learn moreCAMPAIGN OPERATIONS
Keep campaign URLs organized.
Plan public URLs, UTM naming, QR placements, and ownership before a campaign launches.
THE LINK LIFECYCLE
Plan the address. Check the path. Keep it useful.
- Own the hostnameChoose a domain your team can renew and maintain.
- Publish with a purposeRecord where each public URL appears.
- Test after changesFollow the original link through to the destination.
Plan the full path of a public URL.
The guides explain the decisions and checks behind reliable links.
Consistent UTMs
Set a naming convention and avoid fragmented reports.
Learn moreCheck destinations
Retest published links when landing pages change.
Learn moreSeparate counts
Interpret link requests, sessions, and conversions as different measures.
Learn moreOrganize before launch
A campaign record should answer who owns it, which public links are in circulation, what each target promises, and how destination analytics will label visits. A shared UTM vocabulary prevents one initiative from being split into several report rows by capitalization and spelling.
Measure at the right boundary
Link requests, landing-page sessions and downstream conversions are observed in different systems. Compare them to diagnose a campaign, but do not claim a sale from a redirect count. Keep each measurement source and its counting rules clear in your campaign records.
CONTINUE LEARNING
Use the UTM Builder